What did your last delivery deposit net out to — and who pressed pause?
Sixtop reads every system your restaurants run and writes briefs like this — for your operation.
Get your versionThe Deposit, Decomposed
What a delivery platform's weekly deposit nets out to, lane by lane. A multi-unit pizza franchisee, 43 stores, 90 days of statements.
90 days to Aug 8, 2026Brand · anonymized
Findings
22.0% vs 18.4%
1 · Action · On promoted orders, the promo stack costs more than the commission
Marketing fees (10.9% of subtotal) plus operator-funded discounts (11.1%) out-cost the 18.4% commission on the same orders — a 40.4% total load for a 59.6% net take, running steady at ≈$10K a month. The stack is a standing line item, not a campaign; each piece deserves an owner, an approval date, and an incrementality read.
$12,564
2 · Action · The median error-charge clawback is $5.21 — a lane only automation can work
1,633 clawbacks in 90 days, $12,564 total, 48% under $5, dispute window 14 days. No manager will ever chase these by hand; a system that ages every charge against its deadline can. Read the other way, the item detail is a free bag-check audit: six in ten events are beverages, sides, and dips.
1,328 h
3 · Context · 94.5% of marketplace downtime is the store's own pause button, not the platform's
1,255 of 1,328 dark hours trace to the store side's own availability signal; five stores carry 61% of it, and the worst was dark a third of its open hours. Platform-initiated deactivations — the lane operators assume dominates — total 72.5 hours. The data clears the platform here; the conversation belongs in the store.
$41 vs $20
4 · Context · Promoted baskets run twice organic — read promo ROI only after the selection effect
Median promoted subtotal $41.02 vs $19.59 organic — consistent with minimum-spend offers selecting large orders rather than promotion creating them. Incrementality is not isolated in this data; a four-week holdout in matched stores would isolate it.
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